Part III Marketing Plan Essay Example | Topics and Well Written Essays - 500 words

Part III Marketing Plan - Essay Example Through sites such as Facebook and Twitter, I will post pictures of Lagree Fitness facility`s new product that is â€Å"The Megaformer â„ ¢Ã¢â‚¬  with detailed information on the efficiency and importance of this machine as opposed to others. Through likes and positive comments on social sites, I will determine the success of Facebook and Twitter in advertising my products. I will also monitor the traffic to the page of the advert to determine its success. As a result, I will increase sales of my products and services. Social media advertisement is free. Thus, I will not have major things about it in the budget. Equally important, it advisable to use sales promotion as a strategy for increasing sales of products and profit margin. Most companies promote their goods or services through various channels such as media and non-media. Moreover, according to Kazmi and Batra (2009), efficient and appropriate sales promotion results in increased value of products since it is used to persuade and inform the audience of the importance and purpose of the product and services. Similarly, through sales promotion I can reach a wider audience and educate them on the importance of going to the gym. I will encourage free visits to Lagree Fitness Facility by various people to give them an overview of what I offer and its advantages over other similar services in the market. Through these free visits, they will have a feel the new service that is â€Å"The Lagree Fitness Method†and give an immediate response. Thus, I will immediately know the reaction of my target customers and get vital information on whether to alter some elements in my services or not. Furthermore, through promotion I will also get an opportunity to sell some of my services to various people at a subsidized fee. Additionally, I will evaluate the success of this marketing strategy through observing the number of visits